In order to provide the best possible experience in today’s environment, SAP and ASUG decided to transform the SAPPHIRE NOW and ASUG Annual Conference 2020 into a fully digital experience, to guarantee the health and safety of all participants. This gives the opportunity for customers, partners and guests to be connected from anywhere in the world to the most important business event.

How will SAP surprise us this year through this new methodology? What changes in business models will they present? After Bill McDermott’s departure, will the new CEO be able to put on a show as entertaining as it has been in recent years?

The transformation of the face-to-face event into digital is a sight to the future, which serves as an opportunity to reimagine current and future business practices. In turn, the event will use the necessary tools to adapt and make the most of this new reality, achieving a unique user experience.

In addition, for the first time the new CEO Christian Klein will make the opening, who will present SAP’s vision and strategy for 2020. The different solutions that will continue to accompany the process of transforming customers towards intelligent enterprises in the experience economy will also be presented.


What are you waiting to participate?